We all have a “library” of resources we’ve read that have shaped our thinking and practice. These are my favorite books and the ones I reference regularly. My top few are in … [Read more...] about Library—Great resources on Strategy Execution
Is your Brand Promise important to you? (Huh?) Is it important to preserve a stellar customer experience during change? As you make changes throughout your organization do you … [Read more...] about Is your Brand Promise on the Change Train?
Why do Seth Godin and Tom Peters blog? Apparently not a simple answer – their short comments here got me thinking. Why do I blog? I have come to realize that, strangely, it’s not … [Read more...] about The 3 benefits of blogging that go far beyond marketing
In much the same way that cash as the primary currency has been displaced by cheques, debit and credit cards, not to mention ecash options, so are communication vehicles … [Read more...] about Social Media Marketing: Newsletter vs Blog vs Twitter
Old School vs Web Time It used to be that it was time consuming and onerous to provide a reference letter. A lot of thought went into 'how well do I really know this person', … [Read more...] about Giving and receiving references, and other online business favours