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May 10, 2010 By Gail Leave a Comment

Why Social Media IS change

Social Creeper claims it is the biggest shift since the Industrial Revolution (outstanding short video here). Skeptical? The video is compelling – consider these quotes:

  • By 2010 Gen Y will outnumber Baby Boomers
  • 96% have joined a social network
  • Social media has overtaken porn as the #1 activity on the web
  • Years to reach 50 million users: radio 38 years, TV 13 years … Facebook 100 million users in 9 months!
  • If Facebook were a country it would be the world’s 4th largest
  • 80% of Twitter usage is on mobile devices, people update anywhere anytime, imagine what that means for bad customer experiences
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content – do you like what they are saying about your brand
  • Social media isn’t a fad, it is a fundamental change in the way we communicate
  • 78% of consumers trust peer recommendations only 15% trust advertisements

Social media is challenging and changing: 

  • What its audience thinks and even how it thinks about what it thinks (think about that for a moment or two)
  • The way consumers buy products and services – research, sourcing, reference checking, price comparison, etc 
  • The way businesses market to both B2C and B2B – must become engaging, listen and respond not broadcast 
  • The entire function of Public Relations – it is not possible to control or even shape what is broadcast or published. Must become AUTHENTIC, proactive and responsive

Social media is the Über-user group. For any software provider who once shivered going into a face-to-face Users’ Group, considered providing an online forum but “chickened out” – the genie is out of the bottle.

Filed Under: - Innovation, - Strategy and Imperatives Tagged With: Adoption, LinkedIn, Transformation

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